The LIBRARY basement part 10


Avnet’s IoT Strategy Ranges from Sensors to AI Technology
The nearly century-old company has expanded beyond is electronics-distributor roots.

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ST. LOUIS, Mo. — A rubber mallet and a smartphone are all the tools needed to install Sensoterra’s line of soil moisture sensors.

“You stick them in the ground, you whack them real hard until they’re snug to the ground, and they are installed,” said Bas van der Velden of Sensoterra at InfoAg in St. Louis, Missouri.

“You take your phone and scan the QR code. It takes the location of your phone, and that’s the entire installation. You can do it in under a minute.”
The start-up company began operations in the Netherlands in 2016.
“We created these because we actually had a need for these ourselves. We needed to measure newly planted trees,” van der Velden said.
However, the company didn’t really take off until 2017, when it changed the technology to be LoRaWAN compatible.

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